Plan, Design and Optimize Your Site

Choosing the right design elements and following a few basic rules will ensure your message is being conveyed to your users in a simple and effective manner. For example, clean navigation, clean lines and a simple layout will make it easy for visitors to find what they’re looking for. Some of the more important key design considerations that should be considered are

  • Consistency
  • Coherence
  • Information Placement
  • Information Coding
  • Color Choice
  • Text Clarity

In addition to having a basic understanding of what types of design elements to use, there is one more very important thing to consider in relation to website design, and that is the concept of usability, which put simply means the ability for your visitors to find what they are looking for easily and effectively. One of the most recognized authors on the subject, Dr. Jakob Nielsen, defines usability as

a quality attribute that assesses how easy user interfaces are to use.

The word “usabiliy” also refers to methods for improving ease-of-use during the design process.